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“Every time I see a bad advertisement, I say to myself, 'The man who wrote this copy has never read Claude Hopkins.' “If you read this book of his, you will never
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Hopkins made his name as a copywriter specializing in highly effective sales promotions. His legacy is the idea of “scientific advertising”. Essentially, a scientific
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Claude Hopkins' book Scientific Advertising is universally recognized to be one more than just offer you a PDF download of the original Scientific Advertising.